Multimedia Resources

Prevention Communication Research Database

The Prevention Communication Research Database is a searchable collection of audience research conducted or sponsored by HHS agencies and designed to provide access to research findings that may not be widely known or published in peer-reviewed journals.

There are several reports addressing API and/or substance abuse issues, including:

  • Addressing Cardiovascular Health in Asian Americans and Pacific Islanders: A Background Report
  • Anti-Drug Research: Topline Report
  • High-Risk Drinking in College: What We Know and What We Need to Learn: Final Report
  • Knowledge, Attitudes, and Behavior of Immigrant Asian American Women Ages 40 and Older Regarding Breast Cancer and Mammography Screening
  • Review of Literature and Secondary Research on Generation Y - Lessons to Apply in the Development of a Youth-targeted CDC Web Site

The database can be accessed at www.health.gov/communication.

Making Your Model Program Culturally Appropriate

This presentation discusses how model programs can be successfully implemented with target populations for which they were not originally designed. Additionally, it discusses the importance of selecting appropriate models that match the community needs in terms of target population, appropriate settings, community climate and culture. It explores issues such as:

  • Identifying and selecting programs that address cultural diversity within your target population.
  • How to stay true to a proven model program when adapting it for different audiences and settings?
  • What are the benefits and costs of making these changes?
  • Under what conditions do adaptations work best or not at all?

This presentation is available as a webcast atwww.ncadi.samhsa.gov/multimedia/webcasts/w.aspx?ID=265. To order a video of this broadcast, visit www.mctft.com.

Media Campaign Resource Center (MCRC)

MCRC, a service of the Centers for Disease Control and Prevention's Office on Smoking and Health, offers tobacco control and prevention advertisements.

A list of free TV, radio, print, and outdoor advertisements, available for a small duplication fee (e.g., $5-25) from MCRC can be found at www.cdc.gov/tobacco/MCRC/nofees.htm. All other MCRC advertisements can be found at www.cdc.gov/tobacco/MCRC. Many advertisements are available in various languages. Call 770-488-5705, option 2 or e-mail mcrc@cdc.gov to order free ads or discuss specifics.

The Office on Smoking and Health offers other materials useful for educators and students. To order these materials (including posters and kits on media literacy and anti-smoking messages), call 770-488-5705, option 3 or e-mail tobaccoinfo@cdc.gov.

National Youth Anti-Drug Media Campaign

The National Youth Anti-Drug Media Campaign was established in 1998 through the White House Office of National Drug Control Policy. The Campaign targets youth ages 9-18 - especially the vulnerable middle-school adolescents - their parents, and other adults who influence the choices young people make.

The website offers media tools targeting youth and their parents. Preview of the material and information on how to obtain them can be found at www.mediacampaign.org.

Substance Abuse Prevention Curriculum Guide

This web-based guide provides resources for developing as substance abuse curriculum targeting youths. The guide has 3 components:

  • A Resource Library with detailed information on more than 1,000 interactive activities and materials (available for free or for marginal costs)
  • The free Substance Abuse and Prevention Handbook, which provides a summary of current research on substance abuse prevention and guidelines for needs assessment and curriculum building.
  • The Curriculum Builder, a step-by-step process of assessing your needs and selecting appropriate activities and materials.

This guide can be accessed at www.preventioncurriculum.com or by calling 1-800-544-5921.

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